About us.
We’re your new best friend for better eating.
80/20 Plants is the easy
way to a plant-based diet.
80/20 Plants is the leading plant-based coaching service that
moves people and the planet to a better future. Our technology
delivers approachable and fun one-on-one coaching, along with
community and practical education, that is accessible to anyone
motivated to thrive on plants.
With a little help from
our friends
A team of plant-based nutritionists, athletes, world travelers, and parents,
each trying to make the world a healthier place.
Our team.
JULIA MURRAY
Chief Evangelist
AKA.
"The Olympian”
BIO.
She may be an Olympian, vegan, plant-based chef, and holistic nutritionist, but when it really comes down to it, this is what lights her soul on fire: supporting humans, saving animals, and adventuring wherever and whenever possible.
FAVORITE PLANT FOOD.
Tempeh stir fry.
MATT TULLMAN
Chief Executive Officer
AKA.
“The Startup Guy”
BIO.
Plant-based for over 10 years, Matt went vegan after losing a loved-one to heart disease and spending 2 years researching everything from basic nutrition to cellular senescence. He’s now dedicated his career to helping people learn about the power of plant-based eating. Matt’s been involved in founding five startups, all of which continue to grow and create jobs today. His favorite part is challenging himself with unreasonable goals, building a team to reach them, and seeing the impact on our community when it’s all over.
FAVORITE PLANT FOOD.
Smoothies, Quinoa, and Indian (don’t make him choose)
T.K. PILLAN
Co-Founder
AKA.
"Mr. Veggie Grill"
BIO.
T.K. co-founded PowerPlant Ventures, which recently closed it’s second fund of $165 million to fuel plant-based nutrition. Current investments include Beyond Meat, Just, Ripple, and Owyn. Prior to PPV, he co-founded Veggie Grill, the largest plant-based restaurant company in the United States. When not helping to advance a plant-centric future, T.K. enjoys playing beach volleyball and trying to reclaim his glory days of playing collegiate baseball and basketball at MIT.
FAVORITE PLANT FOOD.
Veggie Grill Quinoa Power Salad with Tempeh.
ESTHER JAFFA
Customer Happiness Expert
AKA.
“The Beach Bunny”
BIO.
Esther lives in sunny South Florida and loves to spend as much time as possible at the beach. You will find her running along the water, sampling vegan foods, or working out in the sand. She has been vegan for 6+ years and has loved the journey plant-based eating has taken her life.
FAVORITE PLANT FOOD.
Asparagus, Brussel sprouts and mangoes.
MATT FRAZIER
Co-Founder
AKA.
“The No Meat Athlete”
BIO.
Matt Frazier is the founder of No Meat Athlete, best selling author, and ultrarunner. When he's not supporting one of his kids at soccer practice, he's probably mastering an ancient Italian recipe or running some new experiment on himself to share with the community.
FAVORITE PLANT FOOD.
Anything quick-pickled.
CLARE MICHALIK
Plant-Based Coach
AKA.
“The Star Gazer”
BIO.
This girl is one with the wind. Traveling the world for the last 5 years, Clare is always up for an adventure, and a good snack. She is an avid student of life, passionate yogi, nature enthusiast, and plant-based lover. When you can catch her, she's likely dancing on the beach, slack-lining in the trees, hiking in the mountains, talking to plants, or winging it in her kitchen.
FAVORITE PLANT FOOD.
Panang curry.
MATT JAGER
Chief Technology Officer
AKA.
"The Pagoda Dweller"
BIO.
Matt is a wellness activist, yogi and software developer on a mission to give everyone access to the simple tools that can transform their health and happiness. When not coding, you can either find him hanging out in a hammock by a mountain stream or doing yoga while watching the Simpsons.
FAVORITE PLANT FOOD.
Dead tie between olives and Hail Merry’s Miracle Tarts.
DOUG HAY
Head of Content
AKA.
"The Ultra Runner"
BIO.
While the environment was the initial driver behind Doug going plant-based over six years ago, it’s his personal health transformation that fires him up to help others do the same. An ultrarunner, cyclist, and disc golfer, he wants to show the world you can excel on a plant-based diet.
FAVORITE PLANT FOOD.
The biggest bean burrito he can find.
ROSLYN KENT
Plant-Based Nutritionist
AKA.
“The Mountain Goat”
BIO.
Five year vegan and avid environmentalist, you can usually find Roslyn climbing somewhere deep in the mountains either on skis or bike. When she’s not way out there getting lost, Roslyn is often around her neighborhood in Vancouver talking all things plant-based nutrition or sipping on craft beer with friends. Roslyn believes that life is all about balance after all!
FAVORITE PLANT FOOD.
Veggie sushi.
CHRIS LAMBROU
Chief Growth Officer
AKA.
“The Van Lifer”
BIO.
You’ll likely find Chris trekking in the mountains or in his van down by the river. Vegetarian for years before going full vegan in 2016, Chris has never looked back. When not out on epic, plant-fueled adventures, Chris loves spreading the word about how eating plants has supercharged his life.
FAVORITE PLANT FOOD.
Sourdough.
MICHAEL PALM
Chief Marketing Officer
AKA.
“The Digital Nomad”
BIO.
Michael ditched the finance industry to facilitate the career of a rapper (true story), and found out that marketing was his talent and passion in the process. If he’s not dancing to house music he’s probably eating plants or pondering creative design, often simultaneously. Traveling the world and living out of two bags since 2018, this digital nomad has dedicated his life to spreading the plant love. If there’s one thing Michael stands by it’s “plants are the answer.”
FAVORITE PLANT FOOD.
Lentils...and all things Indian.
NIL ZACHARIAS
Co-Founder
AKA.
"Captain Planet"
BIO.
Nil is a leading expert in the growing plant-based food industry. He is an author, entrepreneur, consultant, and sought-after international speaker who has spent over a decade focused on the intersection of food, health, and sustainability. Nil co-founded One Green Planet, Eat For The Planet and Spire and serves as a strategic advisor to numerous brands and organizations. When he's not busy saving the planet, Nil can be found hiking or running with his dog, meditating or planning his next road trip.
FAVORITE PLANT FOOD.
Tofu Scramble and vegan waffles.
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